Murumuru butter

Murumuru Butter

Murumuru’ is quite a fancy word, no? Well, in reality as well this butter is as fancy as it sounds. Not only is it fancy but it is said that Murumuru butter has magical properties that are very beneficial for human health. Made from the fruit fat found in Murumuru nuts, murumuru butter is known to help provide protection and moisturization for skin and is also a great ingredient for people looking to have healthy and soft hair. The Murumuru nut is acquired in the Amazon Rainforest in Brazil and, in scientific terms, is called Astrocaryum murumuru. 

One of its fancy attributes is the fact that this butter does not turn rancid. It does not spoil easily, therefore, increasing its shelf life. Another interesting aspect of this butter is the fact that it is odourless. Unlike other kinds of butter that may have an aroma, you will not be able to smell a thing when it comes to Murumuru. It is said using moisturizers that are scent-free are better for skin in comparison to strongly scented ones. One of its other useful properties is the fact that it is lightweight and non-greasy.

What are the Benefits of Murumuru Butter?

Murumuru butter is used mainly for skin and hair care. Its popularity is constantly increasing, and several products are coming in the market on a daily basis thereby giving you a wide range of choices to choose from. Some of the prominent benefits of Murumuru butter are:

Intense Hydration and Moisturization

The application of Murumuru butter on the hair makes it penetrate deeply into the hair, scalp, and follicle. Thereby giving it maximum moisturization. This also helps tame highly frizzy hair and is something that can be used on a day-to-day basis to help with hair care and maintenance. Something crucial to stimulate the health and growth of hair.

Contains Properties Beneficial for Skin and Hair

Murumuru butter is highly rich in Vitamin A, Oleic acid, fatty acid, and also contains antibacterial properties. The reason Murumuru butter is great for the skin is that it contains Lauric acid, Vitamin A, Omega fatty acids 3,6 and 9, and Vitamin C. All of which are wonderful for the health of your skin.

  • Antibacterial Properties

One of the best things about Murumuru butter is it is highly rich in antioxidants and antibacterial properties. Due to this, it is used to help deal with several skin-related issues such as eczema and acne. 

  • Market Value and Potential

The graph of demand and market forecast for Murumuru butter is only going in the upwards direction and showing no signs of decline.  It is getting increasingly popular day by day and is reviewed daily by several YouTubers and skincare critics. Its popularity is only expected to increase in the upcoming years and as per a report published by Stallion market research, the Murumuru butter market currently stands at USD 1.2 billion and is estimated to reach USD 2.9 billion by the year 2030, with a compound annual growth rate of around 9%.

With that being said, unfortunately, the COVID-19 situation has slowed down the production service and has hit a majority of the markets due to which distribution of these products has taken a brutal hit. However, demand remains high due to the new culture of work from home and people taking the time to care for themselves during this time. Will Murumuru butter become the next trending form of moisturizing? It certainly seems so!

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