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Billboard & Outdoor Advertising Market 2021-2030: Insight & Analysis

The Billboard & Outdoor Advertising Market report provides a detailed forecast and analysis for the global market during the period 2021-2030.

This report analyzes the current market dynamics to provide in-depth insights for the current scenario, as well as the market scenario in the future.

The Billboard & Outdoor Advertising Market is segmented based on Type:

  • Painted Billboard
  • Digital Billboard
  • Multipurpose Billboard
  • Mobile Billboard
  • Others    

The Billboard & Outdoor Advertising Market is segmented based on Application:

  • Highways 
  • Buildings
  • Automobiles
  • Others

The Billboard & Outdoor Advertising Market is segmented based on End-User:

  • Retail
  • Banks & Financial Institutions
  • Commercial Buildings
  • Media & Entertainment
  • Government
  • Transportation

Regions covered in Billboard & Outdoor Advertising Market include:

  • Asia-Pacific
  • Europe
  • The Middle East and Africa
  • North America
  • South America

A number of factors are expected to drive the growth of the global outdoor advertising over the forecast period. Infrastructural development, particularly in the emerging economies, will increase the space which can be used for outdoor advertising. The transport system also represents a profitable means of outdoor advertising as a large number of people use public transport to commute. The modernization of public transport will further drive the growth this market.

The increase in digital out of home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising market. Out of home (OOH) advertising refers to advertising outside of the home and includes billboards, bus shelters, walls capes, and posters.

Several regulatory criteria used by governments throughout the world for advertising at certain sites or spaces are a major impediment to the worldwide billboard and outdoor advertising market’s growth. Advertising of alcohol, e-cigarettes, confectionery, and fast food is illegal within 200 meters of a school in the United Kingdom. It is also prohibited to use bus shelters for political advertising.

Key players in the market competitive landscape include JCDecaux, Capitol Outdoor LLC, Clear Channel Outdoor Holdings Inc, Lamar Advertising Co., OUTFRONT Media Inc., Focus Media, Ströer, Primedia Outdoor, Global, oOh! Media, APG | SGA.

To know what the vendors doing to tackle the pandemic situation book your report here.

The report provides insights in the following areas: 

  • Market Size: Accurate market size and CAGR forecasts for the period 2021-2030
  • Market Attractiveness: Analyze data and identify emerging markets. 
  • Market penetration Rate: The report analyses the penetration rate of the market based on type, application, end-user, and region.
  • Product Development/Innovation: Comprehensive insights on upcoming products, research and development activities, and product launches in the Companion Billboard & Outdoor Advertising Market
  • Competitive Landscape: Comparison and analysis of strategies adopted by prominent players operating in the Billboard & Outdoor Advertising Market and provided an understanding of the global competitive scenario.

Report Customization Options:

We offer customization according to your requirements, below are a few of the customization option examples.   

  • Country/Regional Analysis: Additional data can be provided at the country level.
  • Competitive Analysis: Profiling of additional vendors.
  • Segmental Analysis: Addition market segments can be provided.

TOC for Billboard & Outdoor Advertising Market 2021-2030

  1. Introduction

  2. Executive Summary

  3. Research Methodology 

  4. SMR Insights

  5. Market Overview

    • Pre and Post COVID Analysis

  6. Regional Analysis and Forecast (2021-2030)

    • Asia-Pacific

    • Europe

    • The Middle East and Africa

    • North America

    • South America

  7. Type Analysis and Forecast (2021-2030)

    •  Painted Billboards

    • Digital Billboards

    • Multi-purpose Billboards

    • Mobile Billboards

    • Others

  8. Application Analysis and Forecast (2021-2030)

    • Highways

    • Railway Stations

    • Buildings

    • Automobiles

    • Others 

  9. End-User Analysis and Forecast (2021-2030)

    • Retail

    • Banks & Financial Institutions

    • Commercial Buildings

    • Media & Entertainment

    • Government

    • Transportation

  10. Market Dynamics

    • Market Drivers

    • Market Challenges

    • Market Trends

  11. Competitive landscape

    • JCDecaux

    • Capitol Outdoor LLC

    • Clear Channel Outdoor Holdings Inc

    • Lamar Advertising Co.

    • OUTFRONT Media Inc.

    • Focus Media, 

    • Ströer 

    • Primedia Outdoor

    • Global

    • oOh! 

    • Media

    • APG | SGA.